Headings
Page and Post Titles
font-family: Roboto, sans-serif;
color: #eb1773;
font-weight: 800;
font-size: 58px;
text-transform: none;
Heading 1
font-family: Roboto, sans-serif;
text-transform: none;
color: #000000;
font-weight: 900;
font-size: 70px;
Heading 2
font-family: Roboto, sans-serif;
text-transform: none;
color: #000000;
font-weight: 900;
font-size: 50px;
Heading 3
font-family: Roboto, sans-serif;
text-transform: none;
color: #000000;
font-weight: 900;
font-size: 36px;
Heading 4
font-family: Roboto, sans-serif;
text-transform: none;
color: #000000;
font-weight: 900;
font-size: 26px;
Heading 5
font-family: Roboto, sans-serif;
text-transform: none;
color: #000000;
font-weight: 900;
font-size: 16px;
color: #eb1773;
margin: 0;
Paragraphs
paragraph (sans-serif) – We sat down with Dr. Audrey Lobo-Pulo to unpack how open source models are being used in government to inform public policy. Dr Lobo-Pulo is the founder of Phoensight and a policy modelling enthusiast with considerable expertise in the Australian public service. She also has a strong interest in how data sharing arrangements between government, the private sector and not-for-profits may contribute to better social outcomes for citizens.
font-family: Roboto, sans-serif;
text-transform: none;
color: #000000;
font-weight: 300;
font-size: 20px;
Links
Links in the footer will be grey (rgba(255, 255, 255, 0.6))
Links will be a lighter pink (#EE92BA) on hover/active/focus
font-family: Roboto, sans-serif;
text-transform: none;
color: #000000;
font-weight: 300;
font-size: 20px;
color: #eb1773;
box-shadow: none;
Buttons
Button text is always sentence case; first letter capitalized and all other words lowercase.
Button block, Styles: outline, Advanced: btn-border-pink.
Also a button with a white border and white text (add class btn-border-white under Advanced)
All button text and borders/background become light pink (#EE92BA) on hover/focus/active
Buttons alongside images are aligned left/right against the edge of the screen (not centered)
border: 2px solid #eb1773;
border-radius: 0;
font-size: 16px;
padding: 2px 15px;
font-weight: 900;
margin-right: 5px;
box-shadow: none;
line-height: 28px;
color: #eb1773;
background-color: rgba(0,0,0,0);
Button block, Styles: squared, Advanced: “btn-solid-pink”.
border: 2px solid #eb1773;
border-radius: 0;
font-size: 16px;
padding: 2px 15px;
font-weight: 900;
margin-right: 5px;
box-shadow: none;
line-height: 28px;
color: #ffffff;
background-color: #eb1773;
Unordered List
- bulleted list – We sat down with Dr. Audrey Lobo-Pulo to unpack how open source models are being used in government to inform public policy. Dr Lobo-Pulo is the founder of Phoensight and a policy modelling enthusiast with considerable expertise in the Australian public service. She also has a strong interest in how data sharing arrangements between government, the private sector and not-for-profits may contribute to better social outcomes for citizens.
Numbered List
- numbered list – We sat down with Dr. Audrey Lobo-Pulo to unpack how open source models are being used in government to inform public policy. Dr Lobo-Pulo is the founder of Phoensight and a policy modelling enthusiast with considerable expertise in the Australian public service. She also has a strong interest in how data sharing arrangements between government, the private sector and not-for-profits may contribute to better social outcomes for citizens.
Quote
“Quote – Styles: regular. I was here and pitched Onavo, my company, we picked up one of the top prizes and later we get picked up by Facebook. It’s awesome.”
– citation
Pullquote
“Pullquote – Styles: regular.
– citation
I was here and pitched Onavo, my company, we picked up one of the top prizes and later we get picked up by Facebook. It’s awesome. ”
Table
Table | |
Styles: | regular |
8:00 AM | – Breakfast |
9:00 AM | – From idea to business model |
10:30 AM | – How to find your business model |
Columns
AcceleratorFest is a specialized event, designed for the directors, program managers and community managers who drive acceleration programs across the globe.
Only open to the directors, managing directors, and community managers of accelerator programs.
Table | |
Styles: | regular |
8:00 AM | – Breakfast |
9:00 AM | – From idea to business model |
10:30 AM | – How to find your business model |
Media & Text

The morning is packed with practical content, and the afternoon connects accelerator recruiters with promising startups.
Separator
wide line
Cover Image Quotes
“There really isn’t another event like this.”
– Margaret Dawson,
Global Product Marketing at Red Hat
Quote
max-width: 720px;
font-size: 36px;
font-weight: 900;
line-height: 1.25
color: #ffffff;
Citation
margin: 40px 0 60px;
font-size: 20px;
line-height: 28px;
font-weight: 300;
color: #ffffff;
Page widths
full-width: 1260px
full-width: 1150px
narrower (speakers, blog posts): 740px
Colours
#EB1773 – startupfest pink (.bkgd-pink)
#EE92BA – hover pink
#EEEEEE – Full-width light grey block (.bkgd-grey)
#FEFEFE – Full-width mid grey block (.bkgd-mid-grey )
#C1C1C1 – Full-width dark grey block (.bkgd-dk-grey )
#4AB7AE – Full-width aqua block (.bkgd-aqua)
#353535 – Dark grey e.g. footer, search icon, post dates, menu
#F2F2F2 – Light grey text e.g. cover image text
#0A0A0A – Near black e.g. sponsor footer
@media Style Breaks
‘Desktop’ > 767px
‘Tablet’ – 767px – 500px
‘Mobile’ < 500px
Image Sizes
Page banners (with text overlay) – 2000 x 1500px
e.g. sf.wpstagecoach.com/tent-village
Homepage Speakers (screenshot)
Name: h4 in pink
Job title and Organization: paragraph
Images: grid x4, black and white with colour on hover
Speakers page (screenshot)
Name: h4 in pink
Job title and Organization: paragraph
Images: grid x3, black and white with colour on hover OR color - TBD
Blog Posts (screenshot )
Name: h4 in pink
Date: 14px and grey (same as footer)
Images: grid x2
Testimonials (screenshot)
Name: h4 in white
Date: 14px and white (same size as footer)
Paragraph: p in pink
Images: grid x3
Buttons: standard, solid white, pink text, light pink on hover