Wes helps founders and CEOs get the recognition they deserve by crafting strategic narratives that drive sales, marketing, and fundraising. Previously, she was the founding Executive Director of Seth Godin’s altMBA. Under Wes’ leadership, the altMBA grew from zero to 550 cities in 45 countries. Before this, she led digital marketing at Flite (acquired by Snapchat), Bare Escentuals, L’Oreal, and Gap Inc. She has guest lectured on marketing innovation at UC Berkeley, University of Toronto, and Harvard. Wes is a mentor at Backstage Capital and WeWork Labs.
Technical skills alone aren’t enough anymore. In this talk geared toward engineers, technologists, and founders, Wes reveals the top mistakes technical leaders make when describing their ideas–and shares frameworks to help better market your product. Participants will get hands-on practice in a safe, low-pressure environment.