As the “Idea Whisperer,” Tamsen helps people find, build, and tell the stories of their ideas using their Red Thread™, the universal (but unique!) tie between how we see the world and what we do in it. Tamsen’s own Red Thread weaves through her 20 years as a brand and message strategist, though she says she learned the most about inspiring change as a Weight Watchers leader. As a TEDx Executive Producer, Tamsen coached experts, iconoclasts, and pioneers from around the world to build their Red Threads into Ideas Worth Spreading—and more than 9 million YouTube views. Today, she’s a globe-hopping keynote speaker on storytelling, branding, change management, and idea development, and a go-to consultant for enterprise companies like Verizon, Johnson & Johnson, and State Street Bank who want to their big ideas to have an even bigger impact. Tamsen lives in Boston with her other half/chief ballroom dancing partner, and two amazing boys with big ideas all their own.
The best ideas get clients (and their customers) to say “YES” to something, like a change in thinking or a new behavior, and when you’re a startup, every client is the difference between funding and failure, so getting to “YES” is even more critical!
Too often, though, we get a whole lot of “NO.” Why? Because we try to get a “YES” to the hardest things...