Shan-Lyn Ma

CEO and Co-Founder

Shan-Lyn Ma is CEO and Co-Founder of Zola, the wedding company reinventing the wedding planning and registry experience by combining compassionate customer service with modern tools and technology. Zola launched in 2013 and quickly became the fastest growing wedding company in the country. Today, Zola carries over 500 brands—from registry staples to up-and-coming designers—and over half a million couples have used the platform. The company’s suite of tools includes: the premier all-in-one wedding registry, free wedding websites, a guest-list manager, customizable checklist and beautiful save the dates and wedding invitations.

Before starting her company, Shan was Chief Product Officer of Chloe + Isabel. Prior to that, Shan was Gilt Groupe’s first Product Lead where she led key new business launches, including their successful foray into mobile. Additionally, she was Creator and General Manager of Gilt Taste, the brand’s food and wine division. Before her time at Gilt, Shan held product and marketing roles at Yahoo!. She holds a degree in BCommerce with First Class Honours from the University of New South Wales in Sydney, Australia, and an MBA from Stanford University.


Fireside Chat

10/07/2019 13.40 - 14.10

BDC Women in Technology Boot CampGreen StageFireside chat

In this session, Shan-Lyn Ma will share with the audience the ups and downs of building the fastest growing wedding company in the country.

Finding your startup's product market fit

11/07/2019 10.35 - 10.45

KeynotePink StageKeynote

Over the past 5 years Zola has become the fastest growing wedding company by creating an emotional connection with customers and nailing product-market fit. This keynote will discuss the decision-making process that Zola’s leadership followed to nail its product-market fit. From ideation to launch, the audience will walk away understanding that if you build a connection with your customers, you’ve...

Founder AMA

11/07/2019 13.45 - 14.45

InteractiveGreen StageInteractive session

Got a burning question? Want to hear from someone who’s fought the same battles you’re facing? Wondering where the risks and opportunities are? Then this interactive session is for you. Our Founder Ask-Me-Anything (AMA) sessions offer candid conversations with experienced founders. These start with 30 minutes of panel discussions among participants, and then we open up for questions...