Cindy Alvarez

Principal Product Manager

After more than a decade leading product and UX in startups, Cindy Alvarez is tackling her biggest challenge: bringing continuous learning, customer understanding, and ‘cloud-native thinking’ to teams within Microsoft. She’s the author of Lean Customer Development: Build Products Your Customers Will Buy, and hosts a membership-based community offering toolkits and curated advice and tactics for enterprise organizations working through innovation and change projects at You can follow her on Twitter at @cindyalvarez.


Understanding customer decision-making

10/07/2019 09.55 - 11.25

Founding Workshop, Funding WorkshopScène roseAtelier

It’s been a decade since Eric Ries said « the biggest cause of startup failure is building a product no one wants » – but it’s still happening to startups every day. Why? We can observe potential customers, ask good questions, and experiment in good faith, and still not understand what tips customers into deciding to buy and use.

In this workshop, we’ll talk about...