Every startup starts with a potential solution to a problem. Either it’s a new kind of solution made possible by technology, or a newly discovered problem. But most of those startups die in infancy because of one fatal error: They mistake a solution for a business model.
If you’re a hair salon, then cutting hair is your solution; but filling chairs is your business model. Founders who confuse the two are doomed at the outset. What’s more, a business model is seldom just a technical solution—it’s a go-to-market strategy. It’s a way to create attention you can turn into profitable demand faster than your competitors.
Join best-selling author, entrepreneur, and Startupfest content chair Alistair Croll for a fast-paced discussion on finding your business model, packed with real-world examples and cautionary tales, in this brand new talk that launches the 2-day Founding Workshop.
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